Most bloggers start out with the lofty goal of monetizing their blog and living the life of a digital nomad. Easier said than done!
This talk would give an overview of key things to think about when monetizing your website or blog. Throughout the years, I’ve noticed an overall confusion about how to best monetize your site. There is a lot of info out there, much of which is old and contradictory.
My goal is to clarify website monetization, discuss strategies and help people better understand the key drivers of success.
1) Monetization strategies. Affiliate links, ads, sponsored content, digital products, physical products.
2) Traffic. You can’t make money on your blog without traffic. A high-level overview of strategies to increase traffic, including SEO, paid ads and good ‘ol networking.
3) Optimized UI. Once you get users on your site, you want to drive your users to take actions that bring in revenue. A discussion of the best ways to place content on your site to increase the chance that users will do what you want them to do.
4) Returning visitors. Some people need to see things multiple times before purchasing. How to keep visitors interested in your site, including an email list and social media.
5) Common monetization pitfalls. Including not regularly creating fresh content, slow-loading sites, site crashes without a backup plan, etc.