{"id":5,"date":"2014-10-07T21:02:20","date_gmt":"2014-10-07T21:02:20","guid":{"rendered":"https:\/\/2015.sanantonio.wordcamp.org\/schedule\/"},"modified":"2015-01-25T20:43:41","modified_gmt":"2015-01-25T20:43:41","slug":"schedule","status":"publish","type":"page","link":"https:\/\/sanantonio.wordcamp.org\/2015\/schedule\/","title":{"rendered":"Schedule"},"content":{"rendered":"
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Session<\/h1>\n<\/div>\n
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Location<\/h1>\n<\/div>\n
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8AM<\/h1>\n<\/div>\n
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Registration<\/h1>\n<\/div>\n
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Lobby<\/h2>\n<\/div>\n
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9-9:15AM<\/h1>\n<\/div>\n
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Welcome & Thanks to sponsors. Introduce Keynote<\/h1>\n<\/div>\n
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Grantham Hall<\/h2>\n<\/div>\n
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9:15-10AM – Keynote<\/h1>\n<\/div>\n
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WordPress – 23% and Growing<\/h1>\n

Brandon Kraft<\/a><\/h2>\n

WordPress is the most popular CMS\u2014powering over 60% of the top 10 million websites using an available CMS (23% of the top 10 million websites overall). We’ll look at how did WordPress reach this point and how did we contribute to that. What does the future hold?<\/p>\n<\/div>\n

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Grantham Hall<\/h2>\n<\/div>\n
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10:15-11AM<\/h1>\n<\/div>\n
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Communication is king<\/h1>\n

Wayne Geyer<\/a><\/h2>\n

Before there was \u201ccontent,\u201d there was basic human communication. And while the model has evolved, the fundamentals are the same: Good content is good communication. So, how do we create that? Wayne Geyer has some ideas. In this discussion, Wayne shares his approach to crafting simple, clear communication that informs thoughtful content. Among other things, it\u2019s about pursuing self-awareness, anticipating your audience, and distilling your message to its essence. Using Wayne\u2019s process, you can get to the right ideas faster\u2014and connect with the right people more clearly.<\/p>\n<\/div>\n

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Room 2<\/h1>\n<\/div>\n
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Caching your WordPress internally and externally<\/h1>\n

Anthony Burchell<\/a><\/h2>\n

The speed of your site is an easy indicator as to how receptive your users will be to your content. Patience is a thing of the past when it comes to online views. Retain your visitors! Join the WordPress Guy from Rackspace as he talks on the advanced features of WP-Supercache and how to utilize caching both locally and externally with Redis.<\/p>\n<\/div>\n

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Room 3&1<\/h1>\n<\/div>\n
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Zero to WordPress<\/h1>\n

Michele Butcher<\/a><\/h2>\n

We will go from buying a domain to publishing our first post in this wild ride. From plugins and widgets to posts and pages, we will learn all the basics to getting your website concept live and running.<\/p>\n<\/div>\n

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The Hub<\/h1>\n<\/div>\n
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DIY PR for bloggers<\/h1>\n

Marjorie Asturias<\/a><\/h2>\n

Interested in attracting media attention for your personal or professional blog? Wondering how you can get a mention in your local paper, an industry journal, or even the New York Times? Believe it or not, it’s not as out-of-reach as you might think, nor do you need to hire a publicist to do it. In this presentation, you’ll get actionable tips on using online resources like HARO to do your own effective PR campaign. Find out how I was able to get mentions in — among numerous publications — the New York Times, Mashable, Fox Business News, Reuters, Ladies Home Journal, and numerous online publications.<\/p>\n<\/div>\n

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Grantham Hall<\/h1>\n<\/div>\n
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11:15-12PM<\/h1>\n<\/div>\n
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WordPress is advancing rAPIdly<\/h1>\n

Wayne McWilliams<\/a><\/h2>\n

Whether you are a designer, developer, blogger, or business owner using WordPress it is important to stay up-to-date with all of its advances. In this session, Wayne will explore what the new WP API is, how it can be used right now, and how it will impact you in the future.<\/p>\n<\/div>\n

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Room 2<\/h1>\n<\/div>\n
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What to do when you don’t know what to do<\/h1>\n

Jarrett Gucci<\/a><\/h2>\n

We all love WordPress but know that things can go wrong from time to time. What if you knew exactly what to do whenever a WordPress issue arises? This can include anything from a theme or plugin issue all the way to those really bizarre things that can happen leaving you clueless how to troubleshoot them. No high level amount of technical experience needed with the tricks you will learn. Being equipped to handle WordPress issues can really help you keep things running smoothly on your site and focus on the fun stuff rather than hair pulling and other madness.<\/p>\n<\/div>\n

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Room 3&1<\/h1>\n<\/div>\n
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The WordPress Theme Repository relaunch<\/h1>\n

Konstantin Obenland<\/a><\/h2>\n

Millions of websites depend on the WordPress.org infrastructure every day. Parts of it is almost a decade old, ancient in software terms, and most of it is not even based on WordPress itself. At the time of WordCamp San Antonio, we will hopefully have finished a project that drastically modernizes the theme repository and moves to over to a WordPress installation, complete with a redesigned front-end and a more robust backend. This session will go over the changes involved, and will look into how WordPress.org works and what the underlying structure of it looks like.<\/p>\n<\/div>\n

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The Hub<\/h1>\n<\/div>\n
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Four steps to determine value and start pricing<\/h1>\n

Kirk Bowman<\/a><\/h2>\n

Pricing Most service professionals (designers, web developers, consultants, etc.) charge the customer by hour. The problem is there is no correlation between how long something takes (the hours) and the result the customer wants (the value). No one ever asked a car dealer how long it took to make a vehicle. What is really important to the customer, even if he does not realize it, is the result your craft will help him achieve. If you insist on identifying the value first, you can help the customer make better choices and contribute to a real impact on his life and business. So, how do you do it? There are four core steps to learning to determine value and start pricing. In this session, you will learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.<\/p>\n<\/div>\n

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Grantham Hall<\/h1>\n<\/div>\n
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12-1:30PM<\/h1>\n<\/div>\n
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LUNCH BREAK<\/h1>\n<\/div>\n
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Grantham Hall<\/h1>\n<\/div>\n
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1:30-2PM<\/h1>\n<\/div>\n
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Lightning Rounds \/ Q&A<\/h1>\n<\/div>\n
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All Breakout Rooms<\/h1>\n<\/div>\n
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2:15-3PM<\/h1>\n<\/div>\n
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Things I’ve Learned from 5+ Years of Blogging<\/h1>\n

Garrett Heath<\/a><\/h2>\n

After blogging for five and a half years (which is like 74 years in Internet time), I\u2019ve learned a lot about maintaining SA Flavor<\/a>, my local blog on San Antonio food and culture. While WordPress has made it easier than ever for people to get their thoughts out there, aspiring bloggers often start with a lot of gusto and quickly abandon their blogs. My presentation is designed to be part humorous and part insightful to help bloggers not just stick with their blog, but to also give them some key insights to make it better.<\/p>\n<\/div>\n

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Room 2<\/h1>\n<\/div>\n
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SEO 2015 – What\u2019s in and what\u2019s out<\/h1>\n

Kori Ashton<\/a><\/h2>\n

Start off the New Year with the best game plan for your search engine optimization. Learn what is new for 2015 and what old habits you need to kick to the curb. Walk through some great tips with Kori Ashton and be sure to bring your questions for Q & A time.<\/p>\n<\/div>\n

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Room 3&1<\/h1>\n<\/div>\n
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How to grow from a freelancer to an agency<\/h1>\n

James Walters<\/a><\/h2>\n

Are you a freelancer looking to grow your web development business? Then you will benefit from what I have to say. I will share with you what I learned through years of trial and error that have keep my business profitable and growing. Some of the topics I will cover are sales, marketing, putting together a team, technology, and of course, wordpress! <\/p>\n<\/div>\n

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The Hub<\/h1>\n<\/div>\n
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Optimizing Your WordPress Site For Speed<\/h1>\n

Devin Price<\/a><\/h2>\n

Site speed is incredibly important, but it’s often neglected in the WordPress world. We’ll discuss tools to evaluate page performance and techniques to help speed your WordPress site up. Speed isn’t just about fast hosting, it’s also good design decisions and plugin choices. The talk will cover a number of easy to implement suggestions for any site owner, and then briefly cover some advanced developer techniques for writing efficient front-end code.<\/p>\n<\/div>\n

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Grantham Hall<\/h1>\n<\/div>\n
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3:15-4PM<\/h1>\n<\/div>\n
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Fire Drills<\/h1>\n

Drew Cox<\/a><\/h2>\n

Without verification your plan is only a hunch. You can choose to verify your plan on your own, on purpose, in controlled circumstances; or while your site is down during the biggest day of your career. Having a plan is only half of the equation. Learn how to test your response plan on your own terms, by planning and executing “fire drills.” <\/p>\n<\/div>\n

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Room 2<\/h1>\n<\/div>\n
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Subscribe For More (Building a YouTube Community)<\/h1>\n

Jason Merrell<\/a><\/h2>\n

Over 6 billion hours of video are watched on YouTube every month. That\u2019s nearly one hour for each person on the planet \u2014 Every. Month. There\u2019s no doubting the power of YouTube; it is the world\u2019s second largest search engine,after all. The question is: how do you harness it? Jason Merrell \u2014 a popular YouTuber with over 70,000 fans \u2014 believes that being successful on YouTube is about more than the meta data, it\u2019s about building a community.<\/p>\n<\/div>\n

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Room 3&1<\/h1>\n<\/div>\n
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Building Parsec (a fully responsive WordPress theme)<\/h1>\n

Joe Casabona<\/a><\/h2>\n

This is a ‘sequel’ to the talk I gave at WordCamps last year; taking the principles I spoke about and putting them into practice, I will talk about how in Parsec, I made images responsive, lightened load time, and introduced Sass into the original theme from my book. “<\/p>\n<\/div>\n

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The Hub<\/h1>\n<\/div>\n
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Design Changes Everything<\/h1>\n

James Dalman<\/a><\/h2>\n

If you want to help your web design clients get amazing results online AND you want to make more money as a WordPress consultant, then focus on great design strategies \u2026 because design changes everything.<\/p>\n

James Dalman will provide you with key thoughts about design and how it relates to your client\u2019s goals and objectives, how it improves their brand and yours, and how websites that look better sell for more money. <\/p>\n

You don\u2019t need to be a designer to attend this session. We are talking about how great design impacts everything you do in a WordPress focused business.<\/p>\n<\/div>\n

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Grantham Hall<\/h1>\n<\/div>\n
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4:15-5PM<\/h1>\n<\/div>\n
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Paid social advertising on Twitter and Facebook. Basics for beginners.<\/h1>\n

Kyler Patterson<\/a><\/h2>\n

This presentation will be on the Do’s and Don’ts of advertising on Facebook and Twitter. Here you’ll learn some of the tips and tricks to jumpstart your campaigns to build your brand or sell your products. If you’ve been thinking of doing any advertising for yourself, your site, or a client, then this is the event that you don’t want to miss.<\/p>\n<\/div>\n

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Room 2<\/h1>\n<\/div>\n
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The mechanics of content creation in WordPress<\/h1>\n

Michelle Lowery<\/a><\/h2>\n

Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better, and be found by more people. Just a few of the topics we’ll cover include:<\/p>\n