Before there was “content,” there was basic human communication. And while the model has evolved, the fundamentals are the same: Good content is good communication. So, how do we create that? Wayne Geyer has some ideas. In this discussion, Wayne shares his approach to crafting simple, clear communication that informs thoughtful content. Among other things, it’s about pursuing self-awareness, anticipating your audience, and distilling your message to its essence. Using Wayne’s process, you can get to the right ideas faster—and connect with the right people more clearly.